2007 The Year of Search Optimization Marketing
I have over twelve years experience in SEO and search optimization marketing an in 2006 experienced the strong beginnings of a significant change. For years I would answer the question, “What do you do?” telling people that I did search engine optimization. This almost always resulted with the question of, “What is that?” I have been very active in marketing groups and many of these people owned or worked for advertising agencies. I was amazed that they did no know about the most effective form of marketing available.
Over the last two years more and more I would encounter people who knew what it was and would want to know more about it. At least they knew about it even if they did not understand it. Many would respond saying they needed to start doing more search optimization marketing and wanting to get started.
Another thing started to happen over the last two years, my company, Search-Optimization.com, started to get new clients that had annual sales in the hundreds of millions of dollars. Even with such large incomes they did not spend very large percentages of their marketing dollars. They have been in learning and testing phase. One client that have a market Cap of $460 million told me that that they will be moving a large part of their budget into search optimization marketing. I even had a call from an Investment banker asking if I would like to sell Search-Optimization.com to a multimedia advertising company that does in excess of $500 million in annual billing. He said the company had gotten tired of paying fees to search optimization companies.
Toward the last quarter of 2006 the big corporations started to really spend the money. These are the Fortune 1000 companies. The recent announcement by Google of having their income triple last quarter is a manifestation of this. Google had income over $1 billion in one quarter for the first time.
2007 will be the “Year of Search Optimization Marketing” because even the old school marketing executives are buying into it, and they have just begun the stamped to do so. To not move a significant portion of their marketing budget into search optimization marketing could be career suicide at the worst, and at the best would make them look uninformed and uneducated in current marketing.
All hail the “Year of Search Optimization Marketing” 2007.
Over the last two years more and more I would encounter people who knew what it was and would want to know more about it. At least they knew about it even if they did not understand it. Many would respond saying they needed to start doing more search optimization marketing and wanting to get started.
Another thing started to happen over the last two years, my company, Search-Optimization.com, started to get new clients that had annual sales in the hundreds of millions of dollars. Even with such large incomes they did not spend very large percentages of their marketing dollars. They have been in learning and testing phase. One client that have a market Cap of $460 million told me that that they will be moving a large part of their budget into search optimization marketing. I even had a call from an Investment banker asking if I would like to sell Search-Optimization.com to a multimedia advertising company that does in excess of $500 million in annual billing. He said the company had gotten tired of paying fees to search optimization companies.
Toward the last quarter of 2006 the big corporations started to really spend the money. These are the Fortune 1000 companies. The recent announcement by Google of having their income triple last quarter is a manifestation of this. Google had income over $1 billion in one quarter for the first time.
2007 will be the “Year of Search Optimization Marketing” because even the old school marketing executives are buying into it, and they have just begun the stamped to do so. To not move a significant portion of their marketing budget into search optimization marketing could be career suicide at the worst, and at the best would make them look uninformed and uneducated in current marketing.
All hail the “Year of Search Optimization Marketing” 2007.