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THE PROCESS

Implementation of the Site Optimization Analysis and Internet Marketing Plan

The SEO Analysis and Internet Marketing Plan prepared for the client is the first step of the process.

What's next? Implementation of the plan will take hundreds of hours of work over many months. Professional search engine optimization and Internet marketing work is an ongoing process requiring education, continual research, leading-edge software and most importantly - time. You can do it yourself by spending years acquiring the knowledge, investing in the tools, and setting aside 40 hours a week to work on your website's optimization and marketing plan while keeping up with daily SEO industry changes. At Search-optimization.com however, you get a team of knowledgeable specialists with years of Internet marketing experience. As a result we are capable of quickly implement the marketing strategy for you.

Meetings with Clients

Our search engine optimization Internet marketing specialists’ team meets with your marketing and web development staff to determine your detailed requirements. There will be several regular meetings, phone and email communications. In addition, monthly progress reports to give you constant work status updates.

Work in Progress

Work addressing the website construction itself is implemented to make code changes, remove any search engine spider blocks, move or reduce heavy chunks of code, place key terms strategically and optimize file/directory names.

Vertical markets for your business are targeted by creating special keyword rich content pages for these specific industries. Copy is written for any of your existing web pages which can be made more keyword content-rich.

After approval of the new website architecture and optimization of current or new content, these specific pages are promoted to the major search engines, directories, online publications, web sites, vertical market portals and press releases.

Documentation and Reporting

Recommendations and reports are delivered to the client and all members of the search engine optimization marketing team. This allows everyone involved to benefit from the knowledge gained during this process. In addition server log analysis shows a wide range of visitor statistics which assists with SEO, web design and marketing strategy. This allows adjustments and modifications to be made weekly.

The Work Doesn't End There

Search engine optimization is a marketing process that you need to do month after month, year after year. When competitors see your rankings increase they may become more aggressive in their goal to outrank you, at which time in response, you will want to revise your strategies to keep your rankings higher. This must include an ongoing campaign promoting the targeted pages that have been created. Pay Per Click likewise, requires monitoring of the competition for targeted visitors and should remain part of the overall marketing strategy. All this requires a vigilant, educated, dedicated team of search engine marketing specialists.

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Call 714.556.8633 for an appointment now, or complete the Initial Website Evaluation Offer form to begin the process website optimization evaluation»

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