SEARCH ENGINE MARKETING PLANS - SEM Best Practices
Many companies are so happy with their SEM results they do not implement a full search engine marketing campaign, leaving a lot of revenue unrealized. I recommend that in order to achieve SEM best practices, a company’s marketing team, in conjunction with a specialist in SEM, should map out the full extent of what can be accomplished using all SEM “components”—while maintaining a synergy with other marketing efforts.
The plan should include:
- Keyword market research and analysis.
- Strategic pay-per-click (PPC) program management and media buying. The right combination can reduce per-visitor costs by up to 40%.
- Website redesign and editorial search optimization--the two most powerful and effective methods of quickly increasing search engine visibility and achieving higher rankings.
- Analytics and ROI tracking to identify the most effective search engines, phrases, and keywords that allow you to track campaign activity and results in extraordinary detail.
- Powerful, interactive email campaigns capture your target visitors’ permission to send additional information.
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