THE NECESSITY OF SYNERGY
IN SEARCH ENGINE MARKETING
Natural SEO
Natural Search Engine Optimization (SEO) is a process that aligns a website's code and content with strategic keyword phrase targeting creating “Topical Community” and ultimately assisting a search engine algorithm in understanding a website's keyword focus. SEO can be simple for some websites, while others may require intense website code, content, navigation and internal linking changes. This form of SEO increases the natural/organic search engine rankings.
Editorial SEO
Editorial Search Engine Optimization involves several elements: the way the web copy is written, how and where copy is used, why particular copy is chosen for the site, the use of optimized articles with notable references and links, and the distribution of optimized press releases that will link to various landing pages on the website. All of these elements must be included simultaneously in order to gain a higher click-rate for the site.
Editorial search engine results are perceived to be more trustworthy. Editorial provides a site with real branding and trust, if the content is written properly. It is a fact that editorial coverage is 3 to 5 times more effective than advertising. These results can be likened to articles that appear in a magazine or newspaper. The credibility that enhances the website is superior to that of an advertisement in almost all cases.
Content, Content, Content
Content is the most important aspect of SEM. This is what the web users are searching for and because of this - content is also what the search engines are seeking. Properly created content will substantially increase rankings and traffic. Good content will also keep visitors at a website for longer periods of time and accelerate the buying process.
There are many forms of content that one can add to a website including specifically defined web page content, articles, blogs, forums, podcasts and Videocasts. This also includes content that is on other sites and is linked to a site. Content must be absolutely targeted to a selected audience and then it must be very well written. The best written and intelligent copy by a professional writer will give higher visibility, trust and respect (branding, too) than copy that is not well written.
The difference between writing copy for websites and writing copy for articles is like apples and oranges. Web copy must be keyword rich and that requires the use of measuring the value of the keywords for the site and using them throughout the copy in a manner acceptable by the search engines.
Web 2.0 Content
A sample of a new type of web content is podcasting. Visit My Entertainment News to see and hear more about Gilmore Girls, Brad Pitt & Angelina Jolie’s New movie “A Mighty Heart”, the Chinese actress Bai Ling, Paris Hilton and marijuana and Max Makowski at The Newport Beach Film Festival.
Be sure to look at the buttons on the right called RSS "chiclets" that allow users to subscribe. When reading the articles the chiclets at the bottom encourages readers to share what they like with other web users. Recent research indicates that this type of collaborative web use delivers as many new visitors as Google. Try the Digg one it and enter a new part of the Internet.
CLICK HERE for My Entertainment News Podcasts
More on Internet Marketing - Podcasting and Search Optimization Marketing
ABOUT THE COMPANY – SEARCH–OPTIMIZATION.COM
An Orange County Internet Marketing Company
Established in 1994, Search-Optimization.com is an Internet marketing firm dedicated to making clients’ websites work smarter. That translates into more qualified site visitors, enhanced profitability and maximum Return On Investment (ROI). Our clients are medium to large sized to multi–million dollar corporations, advertising agencies, PR firms and the clients they serve.
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994.
Additional Resources available at www.search-optimization.com.
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