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SEO Marketing Spend Article

Search engine optimization marketing spending increased 100% in 2004

Search engine optimization marketing spending increased 100% in the first half of 2004 and overall Internet marketing spending exceeded $12 billion for online marketing!

Search engine optimization marketing is the clear winner in the Internet marketing race for online marketing profits. The fact that Google is estimated to be worth over $50 billion dollars, $30 billion more than General Motors value of about $20 billion. Internet marketing spending was $12.3 billion in 2004 and continues to grow at breakneck speeds for online marketing.

What will Internet marketing numbers do in 2005? Microsoft has now entered the search engine optimization arena and many analysts are waiting to see what happens. History shows that when an older more established company becomes involved a much wider participation by other larger well established companies follows. This is similar to IBM introducing the PC and making it acceptable to have one in an office. I believe Microsoft’s participation in search engine optimization will attract much larger Internet marketing budgets for online marketing.

Internet marketing is just beginning to be understood by some of the traditional marketing professionals. As television and radio lose their reach due to the adoption of ad skipping technology online marketing will become essential to advertisers. A recent Internet marketing news story about the UK reported how online marketing spending had passed radio. We are just at the beginning of a gigantic growth of online marketing spending for search engine optimization and Internet marketing.

— Gerry Grant

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