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Web Design, Website Development with XYZ Irvine SEO
Search-Optimization.com offers re-design for to enhance website spiderability for Irvine, California - XYZ Irvine Company.
XYZ Irvine Co. came to Search-Optimization.com after launching their new website to hire us for an Internet marketing campaign. After looking at XYZ Irvine’s new site, it was obvious that they had not considered any SEO prior to building the website.
When we informed XYZ Irvine Co. that they were looking at a total website structure redesign; they were shocked. Their comment was “how can this be?”
Many website development companies totally ignore search engine optimization factors when designing a website. Website design companies only focus on the aesthetics and the ability of humans to navigate the website. Web design companies totally drop the ball when it comes to search engine algorithms. They like to name files “products”, “solutions” or “press”. These terms do not include keywords. Keywords are used to search for your site or product. No one is going to go search for just any “product” they will get more specific to narrow down the results returned. Therefore, if you do not use keywords in your naming conventions, meta data and other key places you will never rank well for your product or services. This was the case with XYZ Irvine Co. website.
After changing XYZ Irvine Co’s SEO naming conventions, their search engine visibility jumped from page ten in Google to page three. It was at that time we started to implement the fine tuning of keyword implementation. We added the keywords to the meta title, meta description and meta keywords. At this time their visibility continued to increase gradually. There search engine saturation also increased. There reach started to expand into the other top ten search engines.
Most people that have read enough about SEO and Internet Marketing can do these steps. As long as they target the right business keywords, follow the search engine guidelines from MSN, Yahoo and Google. If you skip any of these steps your results will be greatly reduced. At this point, XYZ Irvine Co’s competition became a factor. It is simple and usually a fast climb to page two or three. It is the final little details that gave XYZ Irvine the edge over the top web sites.
At this point XYZ Irvine Co had the SEO top ten best practices implemented. The other 90 or so factors are what got XYZ Irvine the top slot in Google results. Those smaller steps revolve around business keyword placement though out the site, thematic linking internally and externally and website spiderability.
XYZ Irvine Co’s SEO implementation is still achieving them high rankings today; with on going maintenance. This on going maintenance is vital to let the search engines know that the content is fresh, current and relevant.
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